<The first time I saw>
Our cognitive habitually will see things set in their existing ideas, so we often depends on many phenomena not observed. Recall that when things around you will feel particularly curious?
“First time” to travel abroad, “the first time” into a new environment, “the first day” to a new company to work, or “first” to see something special, and so on, then you would normally look closely around, let us into a new environment or learn new things.
Sources of good ideas, too, is to let us in the new environment, careful observation around, you can explore new ideas.
There is a company’s products often receive customer complaints difficult to operate, but R & D department does not agree. To find out, the company decided to send R & D engineers to customers’ homes to see how the customer “first” to use the product, and ask them to pay attention to unexpected situations, as long as the “first” to see the unexpected situation, we must ask Customer: “Why are you doing this?” The results of the R & D engineers found many “first” did not seem unreasonable to expect customers will use this situation. After the company under these circumstances improve the product, not only significantly reduce customer complaints, but also customer satisfaction thus greatly improved.
When you look at the customer, must be deliberately looking for an unexpected situation, what is your “first time I saw”? What is the situation with your expectations are not the same? You tend to take for granted because of the mentality, the habit of turning a blind eye, and thus missed the opportunity for innovation.
Today, try to find a new environment you will not go, careful observation around, deliberate practice “the first time I saw” it!
Good morning everybody!
<Kung Fu innovative ideas> 05