<Your competitors are to redefine>
Many customers ask me how to define competitors?
I think, first of all to define clearly your customers to “take advantage of you to complete what jobs”?
If you open a Chinese breakfast shop, your customers is to use you to complete “breakfast”, so your competition is not just another Chinese-style breakfast shop, also contain the same purpose Western-style breakfast shop, and even McDonald’s.
The original McDonald’s business is not breakfast, but now they can also do the “breakfast” business, that is robbing you of cross-border business.
Simply put, your competitors are not just the enterprises doing exactly the same business as you, you could not imagine he could rob your business from another field , which is cross-border innovation.
Telecommunications Operators to use “SMS” to complete “on the phone to chat with words”, while the original LINE and WECHAT business are not Telecommunications Operators, but now they can also achieve the “chat on the phone with the text”, cross-border to rob carriers business.
To take advantage of the bank “deposits” to complete “save up the money and earn interest”, and the original business of Alibaba’s AliPay is not the bank , but now they can also achieve “save up money and earn interest,” cross-border to rob the bank business.
Cross-border, it is not originally started in this field, but they are from another field with unprecedented speed into your fields. Such cross-border innovation and impact, do you feel that?
Many people do not understand the new thing, and even choose yourself invisible, the crisis came, and so you see the possibility too late. Also, if you dare not to cross-border, others dare not neither?
Future, is a cross-border world.
Today, worthy to sit down and think about “the next five years of your competitors may emerge from where? Who is it possible?”
<Kung Fu innovative ideas> 06