〈購買者人物角色誌 Buyer Persona〉
Buyer persona is a kind of customer model, through customer research to gain insight into our current typical or future target customer groups. The buyer refers to the role that makes the purchase.
The following questions can help you catch the buying behavior of target consumers:
What are their basic information such as gender, age, family, occupation, profession, income, etc.?
What are their personalities or do they have any special preferences?
Why should they buy? What are the main and secondary objectives of purchase?
What are the main and secondary problems or challenges they encountered in the process of achieving their goals?
How can we help this character solve their problems and achieve his goals?
What solutions can we provide to their problems and challenges?
What are their most common doubts when buying our products or services?
Include a few sentences they actually said during the purchase and conversation.