創意思考卡01〈反向頭腦風暴法 Reverse Brainstorming〉

反向腦力激盪法

創意思考卡 No.01

典型的腦力激盪法要求參與者提出解決問題的好點子,反向腦力激盪法,是將典型腦力激盪法顛倒過來的過程。

反向腦力激盪法不要求參與者提出解決問題的好點子,而是要求他們提出破壞流程或無法達成目標的想法。

例如:
•一個典型腦力激盪的問題:我們如何改善客戶服務?
•一個反向腦力激盪的問題:我們如何使客戶服務很糟糕,讓我們的每個客戶都放棄使用我們的產品或服務?

•一個典型腦力激盪的問題:我們如何確保該項目成功?
•一個反向腦力激盪的問題:我們如何確保該項目徹底失敗?

反向腦力激盪讓參與者一旦知道了什麼是無效的,那麼參與者便擁有了實現目標所需的方法。

Reverse Brainstorming

The typical brainstorming method requires participants to have good ideas to solve the problem, and the reverse brainstorming method is a process of turning the typical brainstorming method upside down.

The reverse brainstorming method does not require participants to come up with good ideas to solve the problem, but instead requires them to come up with ideas that disrupt the process or fail to achieve the goal.

E.g:
• A typical brainstorming question: How can we improve customer service?
• A reverse brainstorming question: How do we make customer service bad and make each of our customers give up using our products or services?

• A typical brainstorming question: How do we ensure the success of the project?
• A reverse brainstorming question: How do we ensure that the project fails completely?

Reverse brainstorming allows participants to know what is invalid, then participants have the methods needed to achieve their goals.

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