創新策略思考卡01〈獨特價值主張 Unique Selling Proposition〉

獨特價值主張

創新策略思考卡 No.01

獨特價值主張,是產品與服務中的關鍵差異因素,從而幫助產品功能開發的優先級,以滿足客戶和市場的需求。以下問題可以幫助你定義你的獨特價值主張。

檢查清單

為什麼客戶應該購買或使用你的產品服務而不是競爭對手的?
什麼情況下客戶必須要使用你的產品服務?
你要如何讓客戶說“我現在必須這樣做,我不能再推遲了”?
有哪些資訊是我們必須讓客戶知道而客戶卻不知道的?
客戶有多緊急需要(想要)你的產品服務?
客戶不使用你的產品與服務的風險和痛苦是什麼?
你要幫助客戶解決什麼問題?
客戶期待使用你的產品服務能得到什麼樣的結果?

Unique Selling Proposition

USP, or unique selling proposition, is the key differentiating factor in products and services, which helps to prioritize product function development to meet the needs of customers and the market. The following questions can help you define your unique value proposition.

Checklist

Why should customers buy or use your products and services instead of competitors?
Under what circumstances must customers use your products and services?
How do you get customers to say “I must do this now, I can’t postpone it anymore”?
What information is we must let customers know but customers do not know?
How urgent do customers need (want) your product service?
What are the risks and pains of customers not using your products and services?
What problem do you want to help customers solve?
What kind of results do customers expect from using your products and services?

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