〈將包裝變有趣 Make the Packaging Fun〉
創新靈感啟發卡 Innovation inspiration Card No.02
將包裝變有趣
創新的燕麥奶OATLY將包裝變得有趣，在每一面都放一些有趣的東西讓人閱讀，一旦人們將OATLY握在手中，他們就會閱讀上面的內容。OATLY沒有像大食品公司那麼多的廣告預算，因此將包裝當成是一種「媒體」，利用包裝來傳達與消費者間的訊息。
非洲原創的巧克力品牌Madecasse在巧克力包裝紙上印下生產線工人的肖像，讓人耳目一新，激發消費者的好奇心。消費者想了解每一塊巧克力背後，隱藏了什麼樣的小故事。消費者也在購買商品的同時，購買了這些故事，以及這段消費經驗。
Make the Packaging Fun
OATLY, an innovative oat milk brand, has made the packaging interesting, putting some interesting things on every side for people to read. Once people hold OATLY in their hands, they will read the contents above. OATLY does not have as much advertising budget as a major food company, so it regards packaging as a kind of “media” and uses packaging to convey messages with consumers.
The African-original chocolate brand Madecasse printed the portrait of the production line worker on the chocolate wrapping paper, which is refreshing and inspires consumers’ curiosity. Consumers want to know what little stories are hidden behind each piece of chocolate. Consumers are buying these stories and this consumer experience at the same time they are buying goods.
