〈將包裝變有趣 Make the Packaging Fun〉
創新靈感啟發卡 Innovation inspiration Card No.02
Make the Packaging Fun
OATLY, an innovative oat milk brand, has made the packaging interesting, putting some interesting things on every side for people to read. Once people hold OATLY in their hands, they will read the contents above. OATLY does not have as much advertising budget as a major food company, so it regards packaging as a kind of “media” and uses packaging to convey messages with consumers.
The African-original chocolate brand Madecasse printed the portrait of the production line worker on the chocolate wrapping paper, which is refreshing and inspires consumers’ curiosity. Consumers want to know what little stories are hidden behind each piece of chocolate. Consumers are buying these stories and this consumer experience at the same time they are buying goods.