今天早上來跟大家分享 Netflix 網飛 的創新案例：
Netflix 網飛 成功經歷四次主要的企業轉型：
Netflix 網飛 歷經四次企業轉型之後的市值突破2000億美元，創辦人暨執行長 里德海斯汀 Reed Hastings 在《零規則 No Rules Rules》這本書上提到企業創新轉型的經營心法，他認為創新的三大運作原則分別是：
制定規則以及標準作業流程是大多數企業成長茁壯的必經過程，但也常常成為企業轉型的絆腳石，Netflix 網飛 為了讓每一次企業轉型都能夠保持靈活的彈性，選擇更少的規則促進更大的創新。企業領導者必須了解，船停在港口最安全，但那不是造船的目的，同樣的，SOP（標準作業流程）讓企業很安全，但那不是企業成立的目的。
“It’s safest for a ship to stay in a port, but that’s not the purpose of shipbuilding.”
This morning, I will share with you the innovative case of Netflix:
Netflix successfully experienced four major corporate transformations:
The first transformation: from shipping DVDs to broadcasting past movies and albums via Internet streaming.
The second transformation: from streaming and broadcasting old content to broadcasting new native content shot by an external production company, such as “House of Cards”.
The third transformation: from buying copyrighted content from an external production company to setting up your own studio and shooting award-winning TV shows and movies.
Fourth transformation: From a purely American company to a global company providing entertainment in 190 countries.
After four corporate transformations, Netflix’s market value exceeded US$200 billion. Founder and CEO Reed Hastings mentioned the business mentality of corporate innovation and transformation in the book “No Rules Rules”. It is believed that the three operating principles of innovation are:
Principle 1: Masters are on the same team, so that they can stimulate each other’s progress and eliminate mediocrity.
Principle 2: Acknowledge your mistakes loudly and celebrate in a low voice, so that you can change from being outstanding to outstanding.
Principle 3: Cultivate the spirit of entrepreneurship. Only in this way can we be assured of authorization, decentralized decision-making, and help everyone build a consensus of “taking the company’s best interests as consideration.”
The formulation of rules and standard operating procedures is a necessary process for most companies to grow and thrive, but they also often become a stumbling block for corporate transformation. Netflix and Netflix, in order to allow each corporate transformation to maintain flexibility and flexibility, choose fewer rules to promote greater Innovation. Business leaders must understand that it is safest for a ship to stay in a port, but that is not the purpose of shipbuilding. Similarly, SOP (standard operating procedure) makes the company safe, but that is not the purpose of the establishment of the company.
Good morning everyone, I encourage business leaders to increase the flexibility of individuals and organizations, so that innovation and transformation can be more flexible.